Pfizer to Launch an Over-The-Counter Version of Viagra

Viagra developer and manufacturer, Pfizer Inc, is planning on launching a new, non-prescription version of its blockbuster anti-impotence drug, Viagra (sildenafil citrate). The new medicine, which does not have a name yet, is expected to be available in 2011. This new product comes just in the perfect time, since Pfizer’s U.S. patent on Viagra expires in 2012, after which the “much cheaper” generic versions of Viagra are expected to take over.

The new product contains revised ingredients (some of which are also found in Viagra) that make it safe and available for use without a prescription, i.e. anyone will be able to buy it over the counter without seeing a doctor.

Pfizer has always been trying to make their in-demand ED drug as easily obtainable as possible, even if it was at the expense of the patient’s health. In fact, Pfizer has already sought to make Viagra available over the counter in Europe in 2007. However, they withdrew the application after the European Medicines Agency objected to the bid due to the potential health risks of Viagra, and to prevent increased misuse of this medication.

So, will this new ED treatment replace Viagra? Well, it will all come down to results. Even though OTC drugs are generally less effective than prescription-only ones, Pfizer may be cooking some “big” surprises in this new product. We will be following and posting updates on this story.